Aston Martin will cut its staff by 20% after a dramatic increase in loss. Net losses for the company increased by 52% to PS493.2 millions in 2025.
Around 3,000 employees work for the car manufacturer, which has its headquarters in Gaydon, Warwickshire.The measures will save approximately PS40 million per year.
The impact of US tariffs on Chinese demand
Aston Martin has said that US tariffs have disrupted their business, and the demand for cars in China, which is the largest auto market on earth, remains low. The company warned previously that this was a factor affecting the performance of its business.
This reduction in staff is part of an overall strategy that aims to align the resources with company plans and adjust operations. The workforce reduction will affect roles across the company, including those in factories.
Planned Investments: Adjustments
Aston Martin also reduced the five-year plan for capital expenditures from PS2 billion down to PS1.7billion. Aston Martin will defer some investment in the electric vehicle industry, prioritizing financial stability.
Aston Martin operates an additional site in St Athan (South Wales), along with its global offices and dealers. The company, while not confirming the precise timing of job cuts has stated that it anticipates the majority to occur this year.
Look Ahead
It was stressed that the company had to make these difficult but necessary decisions in order to ensure its stability over time. Aston Martin prioritizes financial discipline and future growth as the global luxury auto market faces economic pressures.
