Shoppers Spend Billions Despite Rising Costs
Beef prices are hovering near record levels, yet shoppers across the United States are still filling their carts with it.
In 2025, consumers spent more than 45 billion dollars on beef and purchased over 6.2 billion pounds, according to data from Beef Research, which works with the National Cattlemen’s Beef Association. That amount equals roughly three hamburgers for every person on Earth. Compared with the previous year, spending jumped about 12 percent, while total volume rose more than 4 percent. In other words, people are not just paying more per pound. They are also buying more beef overall.
Beef Dominates the Meat Counter
Beef now makes up more than half of all fresh meat sales in dollar terms. It clearly outpaces chicken, pork, and seafood. This strong preference shows up both in grocery data and in consumer behavior.
Meanwhile, prices have climbed sharply. U.S. Department of Agriculture figures show that the average grocery price rose from about 8.40 dollars per pound in March to 10.10 dollars per pound by December 2025. That marks nearly a 20 percent increase in less than a year.
Demand Keeps Pushing Prices Higher
Economists say steady demand plays a major role in driving prices up. Glynn Tonsor, an agricultural economist at Kansas State University, explained that shoppers are choosing to pay more for beef. No one forces them to buy it. However, their continued preference for beef keeps pressure on prices, even when supply conditions are tight.
As a result, higher prices have not cooled demand. Instead, strong consumer interest continues to support the market.
Ranchers Face Long Term Supply Challenges
On the supply side, ranchers are dealing with serious hurdles. Years of drought, expensive feed, and an aging ranching workforce have reduced cattle herds nationwide. In fact, the U.S. cattle inventory has dropped to its lowest level in more than 70 years.
Derrell Peel, an agricultural economist at Oklahoma State University, said the situation will not improve quickly. It took years for herds to shrink, and rebuilding them will also take time. Therefore, tight supply is likely to continue in the near term.
Government Response and Imports
In response, the Trump administration has temporarily increased beef imports from Argentina. At the same time, officials have outlined plans aimed at strengthening the domestic cattle industry over the long run. Still, analysts believe that meaningful relief for consumers will require patience.
