Face-to-Face Dating Makes a Comeback
Speed dating allows singles to meet potential partners in a short period. Traditionally, sessions last three minutes. However, one company has extended this to four minutes, branding it “Slow Dating,” explained Ms. Cleminson.
The company has seen a steady 12% yearly increase in planned events over the last four years, reflecting growing interest in in-person connections.
Online Dating Shows Signs of Decline
According to Ofcom, almost five million people used online dating services in May. Despite this, the four most popular UK dating apps—Tinder, Hinge, Bumble, and Grindr—saw user drops between May 2023 and May 2024.
Tinder lost 23% of users, Bumble declined by 26%, and Hinge, which attracts a younger audience, fell by 9%. Experts believe this is due to dating fatigue.
Dating Burnout and Choice Overload
Mariko Visserman, a psychology lecturer at the University of Sussex, said that people experience “choice overload” online. Swiping through numerous profiles can be exhausting, and research shows what users think they want in a partner often does not predict their matches.
“Online dating can be great, but it’s about how we use it,” Visserman added.
Real Experiences with Slow Dating
Tom from Portsmouth shared his positive experience: “Speed dating is a great way to meet new people. You just have to be yourself and let things happen.”
Sam from Winchester highlighted the efficiency of this method. “Modern dating can be tiresome, but speed dating gives you just enough time to understand someone’s personality and vibe,” she said.
Visserman emphasized that meeting face-to-face is more effective. “Try to take your online dating offline as quickly as possible. Speed dating is a really efficient way to meet people.”
A Balanced Approach to Modern Dating
Slow Dating bridges the gap between online and in-person experiences. While online platforms offer convenience, many users are looking for authentic interactions that only face-to-face meetings can provide.
With growing interest and positive feedback, Slow Dating is becoming a preferred choice for singles seeking meaningful connections in today’s fast-paced dating world.
