TikTok monitors activity on its own platform. What’s less obvious is that it follows you across other websites too. Surprisingly, it can collect personal and sensitive data even from users who have never installed the app.
Recent observations revealed websites sharing data about users’ cancer diagnoses, fertility, and mental health directly with TikTok. This creates a tracking network far beyond the social media platform.
How TikTok Collects Sensitive Data
TikTok uses its updated tracking tools, like the TikTok pixel, in ways that differ from competitors. Patrick Jackson, CTO of Disconnect, calls it “extremely invasive.”
For example, clicking a form button to indicate cancer status could send TikTok not only your response but also your email address. This raises concerns about privacy and data misuse.
Privacy Concerns Amid US Operations Sale
These changes come weeks after TikTok’s US operations were sold to companies linked to former US President Donald Trump. Some human rights experts and users worry about privacy risks. TikTok maintains it follows clear guidelines when responding to government data requests.
Steps to Protect Your Privacy
The good news is that users can take simple steps to limit tracking. In just a few minutes, you can prevent TikTok from collecting sensitive information online.
- Use browser extensions that block tracking pixels.
- Limit sharing of personal details on websites.
- Regularly clear cookies and site data.
- Check privacy settings in your browser and TikTok account.
These small actions can significantly reduce how much TikTok sees about your life online.
